Vered took the helm as Executive Director of the Philadelphia-Israel Chamber of Commerce (PICC) in July 2013, with over 20 years of experience in developing and facilitating international trade and relations in North America, Asia and Israel. The PICC facilitates connections between Israeli and Greater Philadelphia, Southern New Jersey and Delaware-based businesses, governmental agencies and economic development organizations. The PICC also represents the US-Israel Bi-National Industrial R&D (BIRD) Foundation in Pennsylvania, Delaware and southern New Jersey. BIRD has award 16 grants of up to $1 million each to regional-Israeli company technology ventures between 2011 and 2021.
Under her leadership, the PICC led trade missions to Israel, hosted Israeli trade delegations and industry related expos, facilitated Delaware Valley companies’ entry to the Israeli market and attracted Israeli companies to our region, held networking events, and helped facilitate joined business and R&D collaborations. In 2017, the PICC helped Pennsylvania and Israel reach a memorandum of understanding for joint ventures. In 2018, the Chamber supported Jefferson Health and Israel Innovation Authority’s memorandum of understanding, leading to a $1 million annual grant for Jefferson for four joint ventures per year with Israeli companies increasing the profile of life science and healthcare opportunities in our Greater Philadelphia.
Prior to joining the Chamber, Vered served the Diamond State Port Corporation / Port of Wilmington, Delaware for nearly 14 years, where she strengthened and expanded the Port’s foreign trade through internationally targeted marketing efforts. Vered’s background also includes working for the State of Israel’s Economic and Cultural Office in Taipei, Taiwan as Tourism Representative.
Vered is a graduate of Hebrew University in Jerusalem and a veteran of the Israeli Navy.